LALA is a collection of apparel and home goods that I designed in February 2021. In addition to designing all of the items featured in the collection, I filmed, photographed, and edited all promotional content myself. Using both paid and organic advertising strategies, I distributed marketing materials on various social media platforms including Instagram, Facebook, TikTok, and Pinterest. I also created and designed an online e-commerce website through Shopify to sell items in this collection along with giclée prints of the illustrations I’ve made.

I had to shut down shop when I moved across the pond to Scotland back in March 2023, but I’m happy to report that LALA is back up and running on a new platform- Etsy! You can browse and shop this collection and more by following this link here.